Many established artists prefer to present themselves and their work in a gallery or museum. For them, that’s a safe place where everything revolves around their work and how to best present it. The select audience comes there especially to see that work in all peace and quiet. The artist himself – after the opening – is usually no longer no longer present.
Many young artists prefer to present themselves and their work in the ‘cellars’ of art. Spaces where artists experiment and meet each other over a beer to question and confirm each other. And together celebrate their existence as artists.
Both spaces are almost completely hidden from view by the general public. A large group of people who are potentially interested in art, but never step through the door to the exhibition areas. The threshold is too high and it all looks too chic and distant, or the entrance is too dark and seemingly unwelcome to the uninitiated.
By presenting work by these “young dogs” and established artists in the very accessible setting of a parade, Bosch Parade opens the way for them to that very wide audience. And vice versa.
Something that may be in a new experience for both sides.